The Psychology of Salesmanship by William Walker Atkinson

Description

The Psychology of Salesmanship is a book by William Walker Atkinson, first published in 1909. It presents a compelling synthesis of psychological principles and practical sales techniques, aimed at helping individuals understand the mental forces that drive human behavior in the context of commerce and persuasion. Atkinson explores topics such as suggestion, desire, attention, confidence, and the power of personal magnetism—elements he believed were essential to successful selling. Drawing on his background in law, business, and metaphysical philosophy, Atkinson approaches salesmanship not merely as a set of tactics, but as a discipline rooted in understanding human nature. The book reflects early 20th-century efforts to merge psychology with professional success and stands as an influential work in the development of modern self-help and business literature.

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