Excerpt:

To the minds of most people the term Personal Magnetism conveys the idea of a current radiating from the person of the magnetic individual, drawing to him all those within the radius of his magnetic force. This idea, whilst on the whole erroneous, still contains within it the germ of the real truth. There is a current of attracting force radiating from man, but it is not a magnetic force in so far as the term "magnetism” implies some connection with the lodestone or electricity. The human magnetic current, whilst bearing some resemblance to these two familiar forces in its effects, has no real connection with them so far as is concerned its origin or intrinsic nature.

That which we call Personal Magnetism is the subtle current of thought-waves, or thought-vibrations, projected from the human mind. Every thought created by our minds is a force of greater or lesser intensity, varying in strength according to the impetus imparted to it at the time of its creation. When we think, we send from us a subtle current, which travels along like a ray of light, and has its influence on the minds of others who are often far removed from us by space, a forceful thought will go on its errand charged with a mighty power, and will often beat down the instinctive resistance of the minds of others to outside impressions, whilst a weak thought will be unable to obtain an entrance to the mental castle of another, unless that castle be but poorly guarded. Repeated thoughts along the same lines, sent one after the other, will often effect an entrance where a single thought-wave, although much stronger, will be repulsed. It is an exhibition of a physical law in the psychical world, and exemplifies the old saying about steady dripping wearing away a stone.

We are all influenced much more than we are aware by the thoughts of others. I do not mean by their opinions, but by their thoughts. A great writer on the subject very truly says:

"Thoughts are Things." They are things, and most powerful things at that. Unless we understand this fact, we are at the mercy of a mighty force, of whose nature we know nothing, and whose very existence many of us deny. On the other hand, if we understand the nature and laws governing this wonderful force, we can master it and render it our instrument and assistant.

Every thought created by us, weak or strong, good or bad, healthy or unhealthy, sends out its vibratory waves, which affect, to a greater or lesser extent, all with whom we come in contact, or who may come within the radius of our thought vibrations. Thought waves are like the ripples on a pond caused by the casting in of a pebble. They move in constantly widening circles, radiating from a central point. Of course, if an impulse projects the thought waves forcibly toward a certain object, its force will be felt more strongly at that point.

Besides affecting others, our thoughts affect us, not only temporarily, but permanently. We are what we think ourselves into being. The Biblical statement that "as a man thinketh in his heart, so is he," is literally correct. We are all creatures of our own mental creating. You know how easy it is to think yourself into a "blue" state of mind, or the reverse, but you do not realize that repeated thought upon a certain line will manifest itself not only in character (which it certainly does), but also in the physical appearance of the thinker. This is a demonstrable fact, and you have but to look around you to realize it. You have noticed how a man's occupation shows itself in his appearance and general character. What do you suppose occasions this phenomenon? Nothing more nor less than that thought. If you ever have changed your occupation, your general character and appearance kept pace with your changed habits of thought. Your new occupation brought out a new train of thought, and "Thoughts take form in Action." You may have never taken this view of the matter, but it is true nevertheless, and you may find ample proof of its correctness by merely looking around you.

A man who thinks Energy, manifests Energy. The man who thinks Courage, manifests Courage. The man who thinks, "l can and l will"’ "gets there", while the "l can't" man "gets left." You know that to be true. Now, what causes the difference? Thought—just plain every-day thinking, that's all. Of course, the action follows the thought. But why?—Just because it cannot help itself. Action follows as the natural result of vigorous thinking. You think in earnest, and action does the rest. Thought is the greatest thing in the world. If you do not know it now, you will before you are through with this course of lessons. You may say that this is no new thing to you—that you knew all about "making up your mind," and all that sort of thing, long ago. Then why did you not put it into practice and make something of yourself? l will tell you the trouble. You thought "l Can't" instead of "l Can." Now, l am going to change that "l Can't" into a big "I Can’’ and a bigger "l Will." That is what l am here for, and l intend to "make you over," before l am through with you.

l suppose that you thought l would give you an elaborate, transcendental discourse on things away up in the clouds, and hoped that I would tell you how to charge yourself up with a lot of magnetism, so that you would be able to light the gas with the tips of your fingers, or draw everybody to you like a piece of steel to a magnet, now, didn't you? Well, I am not. But I intend to tell you how you can generate in yourself a force, compared with which magnetism is weak; a force that will make a man of you; a force that will make you realize the I am within you; a power that will enable you to be a man of strong personal qualities; a man of influence; a successful man. I will tell you how you can acquire that which you have been calling Personal Magnetism, providing you will start at it in earnest. It is worth working for, and when you feel your new strength developing within you, you would not exchange your new found knowledge for a fortune.